Cookie Policy

Firefly Marketing | fireflymarketing.co.za | Last updated: 23 March 2026

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the website function, improve performance, and provide analytical information to the site owner.

2. How We Use Cookies

fireflymarketing.co.nz uses cookies primarily for website analytics. We do not use cookies for advertising or to track you across other websites.

3. Types of Cookies We Use

Google Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. Google Analytics sets cookies that collect information such as:

Pages visited and time spent on each page
Referring website or search engine
General geographic location (country/region level only)
Browser type and device information

This data is anonymised and aggregated. We cannot identify you personally from this information.

The primary Google Analytics cookies used include:

_ga – Used to distinguish users. Expires after 2 years.
_gid – Used to distinguish users. Expires after 24 hours.
_gat – Used to throttle request rate. Expires after 1 minute.

4. Essential Cookies

Our website may also use strictly necessary cookies that are required for basic website functionality. These cookies do not collect personal information and cannot be disabled.

5. Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

View what cookies are stored on your device
Delete individual or all cookies
Block cookies from specific or all websites

Please note that disabling cookies may affect the functionality of some parts of our website.

6. Opting Out of Google Analytics

You can prevent your data from being collected by Google Analytics by installing the official opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.

Alternatively, you can adjust your browser’s cookie settings to block analytics cookies.

7. Third-Party Cookies

Beyond Google Analytics, we do not knowingly permit third parties to set cookies on our website. If you believe a third-party cookie is being set, please contact us.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated date.

9. Contact Us

If you have questions about our use of cookies, please contact us at support@fireflymarketing.co.nz.