1. Introduction

Firefly Marketing (“we”, “us”, or “our”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information submitted through fireflymarketing.co.za, in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and all applicable South African data protection legislation.

By submitting personal information to us, you confirm that you have read and understood this Policy and consent to the processing of your personal information as described herein.

2. Who We Are (Responsible Party)

Under POPIA, Firefly Marketing is the “Responsible Party” – the entity that determines the purpose and means of processing your personal information.

Website: fireflymarketing.co.za
Email: support@fireflymarketing.co.nz
Information Officer: support@fireflymarketing.co.nz

3. Personal Information We Collect

We collect personal information that you voluntarily provide when completing our contact form, including:

Your name
Email address
Phone number (if provided)
Any other details included in your message

We also collect non-personal traffic data through Google Analytics (see Section 6). We do not collect any special personal information as defined under POPIA (such as health, religious, or political information) through this website.

4. How We Use Your Personal Information

We process your personal information only for the following specific, explicitly defined, and lawful purposes:

To respond to your enquiry
To provide marketing services you have requested or expressed interest in
To communicate with you about your project or engagement with us
To comply with applicable legal obligations

5. Lawful Basis for Processing (POPIA)

We process your personal information on the following lawful grounds under POPIA:

Consent: By submitting our contact form, you consent to the processing of your personal information as described in this Policy.
Legitimate interest: We have a legitimate interest in responding to business enquiries and providing our services effectively.
Contractual necessity: Where you engage us to provide services, processing is necessary to fulfil our obligations to you.

6. Google Analytics

Our website uses Google Analytics to collect anonymised data about how visitors interact with our site. This may include your IP address (anonymised), browser type, pages visited, and time spent on the site. This data is used solely to improve the website experience.

Google Analytics data is subject to Google’s Privacy Policy (policies.google.com/privacy). Where Google Analytics involves the transfer of your personal information outside South Africa, we rely on appropriate safeguards and standard contractual clauses as required by POPIA.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).

7. Cookies

We use cookies to support Google Analytics functionality. Please refer to our Cookie Policy for full details. You may disable cookies via your browser settings; however, this may affect your experience on our website.

8. Sharing of Personal Information

We do not sell, rent, or share your personal information with third parties for their own marketing purposes. We may share your information only in the following limited circumstances:

With trusted service providers who assist us in operating our business (such as email hosting providers), under strict confidentiality obligations and only to the extent necessary.
Where required by law, court order, or a regulatory authority in South Africa.
With your explicit consent.

9. Cross-Border Transfers of Personal Information

Where we transfer your personal information outside of South Africa (for example, to Google’s servers for analytics purposes), we ensure that such transfers comply with section 72 of POPIA. This means we will only transfer your information to a country that provides adequate protection, or where we have obtained your consent, or where appropriate safeguards are in place.

10. Data Retention

We retain your personal information only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable South African law. Once your information is no longer required, we will securely destroy or de-identify it. You may request deletion of your data at any time (see Section 11).

11. Your Rights Under POPIA

As a data subject under POPIA, you have the following rights:

Right of access: Request confirmation of whether we hold your personal information and obtain a copy of it.
Right to correction: Request that we correct or update inaccurate or incomplete personal information.
Right to deletion: Request the deletion or destruction of your personal information, subject to any legal retention obligations.
Right to object: Object to the processing of your personal information on the grounds of legitimate interest.
Right to withdraw consent: Withdraw your consent at any time, without affecting the lawfulness of processing prior to withdrawal.
Right to complain: Lodge a complaint with the Information Regulator of South Africa if you believe your rights have been violated.

To exercise any of these rights, please contact our Information Officer at support@fireflymarketing.co.nz. We will respond within a reasonable period and in accordance with POPIA requirements.

12. The Information Regulator (South Africa)

If you believe that we have not handled your personal information in accordance with POPIA, you have the right to lodge a complaint with the Information Regulator:

Website: inforegulator.org.za
Email: inforeg@justice.gov.za
Telephone: +27 (0)10 023 5200

13. Security of Personal Information

We take appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. In the event of a data breach that poses a risk to you, we will notify you and the Information Regulator as required by POPIA. Please note that no internet transmission can be guaranteed to be completely secure.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this document indicates when the Policy was last revised. We encourage you to review this Policy periodically.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact our Information Officer:

Email: support@fireflymarketing.co.nz
Website: fireflymarketing.co.za

This Privacy Policy is governed by the laws of South Africa and the Protection of Personal Information Act 4 of 2013 (POPIA).